Dyson Creative Brief
A visual identity for the O-Wind multi-directional wind turbine, a product by O-Innovations. Including visuals of an online portal and possible brand sponsorships.
O-Wind is the first truly omni-directional wind turbine, allowing for the generation of clean electricity in the areas of greatest energy consumption, urban environments.
We decided to focus on both O-Wind and its parent company O-Innovations to create a versatile visual identity based around the ‘O’. We explored showing omni-directional movement statically as this would stay as a constant for future innovations of the company. To raise awareness around O-Wind, we explored the form of the turbine and how it would interact with urban environments, creating a wide range of visual touchpoints.
Skills
Visual Identity
Campaign Design
Copywriting
Motion Design
UI/UX
Creative Team
Meg Mardon
Noah Williams
Eathan Aktion
Poppy Salt
2 week project